Google search engine happens to be the leading search engine today on the internet. Though there are many other search engines like Bing, Yahoo, Baidu, AOL, Ask.com, Excite, DuckDuckGo and many more.
Majority of businesses today advertise on Google and
most people won’t even take a decision until they have consulted with Google
for clarity on the subject they wish to make decision on. Google contain a
massive amount of related or slightly different information which sometimes
makes it difficult to access the exact information you seek.
Bookmark this page as it will be a guide to your
daily searches. Am going to be listing some tips and tricks to help you
maximize your searches it will help save time and money. Business people will
better understand how Google work to their advantage.
Let’s
begin…………
START
YOUR SEARCH WITH SIMPLE PHRASES
No matter what you seek, always make a simple search
like ‘where is the closest restaurant’ you can add location or place to get
better result.
EMPHASIZE
KEY WORD
Google search engine is like a friend you are asking
for assistance in finding something. The better you explain what you seek, the
better the result you get. The key word must be present though, and if possible
let it appear in more than one place.
You can use Google voice search. Just click on the
microphone close to the search icon and say the word. Visit Google for more
information.
CHOOSE
WORDS CAREFULLY
Use words like ‘diarrhea’ instead of ‘am having running
stomach’ when you are looking for a words from medical related sites and you
will get a better result.
CAPITALISATION
AND STOP WORDS
Search for words in upper case will give the same
result as the lower case. Also Google tend to ignore words like ‘a’ ‘are’ ‘what’
‘or’ and so on. But when such small words are in upper case and between two
words, Google considers them. For example. Mango OR guava
USING
THE OPERATOR SIGNS
Using the ‘-‘operator sign lets Google omit the
particular word when searching. For example typing the word ‘-jug’ as part of a
sentence will make Google give less priority to jug in the search.
Same thing with the ‘+’operator sign.
But note that the minus or plus operator sign must
not come after the word and there must be a space before the combination.
Looking for synonyms is also the same process. Adding
a ‘~’ operator sign to a word will make Google include words with similar
meaning in the search. For example if you type ‘~man’ Google will add all words
with man, male, boy, and so on in the search.
SITE SEARCH
Typing the name of a site in Google will display all
results present within that site. For example
if you type ‘nairaland.com’ in the search, Google will display results in that
site alone.
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